Rasmalai Balti Cuisine

For this project, Rasmalai Bahrain’s new branch was launched through a fully integrated campaign designed to build market awareness, attract new audiences, and strengthen the brand’s physical presence. The engagement brought together digital promotion, public relations, influencer partnerships, creative production, and offline activations to generate momentum around the opening and position the location for continued visibility, customer engagement, and growth.

Project Deliverables

• Branch Launch and Market Activation Strategy

• Integrated Launch Campaign Management

• Digital and Offline Campaign Execution

• Public Relations and Media Coordination

• PR Kit Conceptualization and Production

• Video Content and Production Management

• Influencer Strategy, Outreach, and Management

• Launch Event Planning and Facilitation

• Creative Setup and Production Management

• On-Site Event Execution and Oversight

• Supplier and Vendor Management

• Audience Engagement and Customer Acquisition Planning